Author Archives: BarryCure

About BarryCure

Barry Curewitz accelerates revenue growth by conceptualizing and launching new offerings and marketing programs. He has generated >$500MM in incremental revenue through innovative products and programs exceeding financial targets with Campbell Soup, Johnson & Johnson, Lenox and Warner-Lambert leading to 7 promotions in 12 years. Some of his core competencies include: • Quick to understand business situations and challenges leading to initiative development • Business planning, execution and anticipation of “what’s next” with emphasis on innovation • Team creation, goal establishment and group management capitalizing on opportunities • Artfully balances “thinking” and “doing” making smart things happen. Prior to forming WHOLE-BRAIN Brand Expansion, Barry spent 15 years working for consumer-centric organizations including Johnson & Johnson, Campbell Soup, Warner-Lambert/Pfizer and Bic where he led domestic and global brands to achieve sustainable growth. An expert in innovation and new product development, he has created numerous growth strategies and product platforms for brands such as Splenda, V8, Prego, Lenox China, Lubriderm, Neosporin, e.p.t. and Bic Shavers. Barry earned B.S. and MBA degrees from the University of Tampa and has taught undergraduate and graduate level courses at the Fox School of Business at Temple University and the LeBow College of Business at Drexel University. His articles have been published in Advertising Age, Chief Marketer, Marketing Management, MarketingProfs, Marketing Daily, and Marketing Research Magazine. He has been a featured innovator in Inventors Digest.